Alarch is a tiny little shop on Pembroke Main Street offering a lovely selection of colourful things, pop in for a browse.

Named Alarch as it's the Welsh for swan and Pembroke is famous for it's swan population on the Mill Pond, we love seeing them floating about and it's always a delight when the cygnets arrive.

We're a family run business with a long history of shopkeeping, so we're sure we can help you find the perfect gift or treat for yourself.

Keep an eye on our Instagram or check back here for our opening date and our hours once we have everything ready to greet our customers in Pembroke, we're excited to meet you all!