Alarch is a tiny little shop on Pembroke Main Street offering a lovely selection of colourful things, pop in for a browse.

Named Alarch as it's the Welsh for swan and Pembroke is famous for it's swan population on the Mill Pond, we love seeing them floating about and it's always a delight when the cygnets arrive.

We're a family run business with a long history of shopkeeping, so we're sure we can help you find the perfect gift or treat for yourself.